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Hilton Hotels Corporation announced today that Alexander Mirza has been named to the newly-created position of senior v . p . of corporate development. Leveraging his significant hospitality industry expertise in both the corporate and consulting environments, he is going to be working company-wide on new product development and partnerships, including food and beverage offerings, health clubs and spas, amongst others. Mirza will be based at the Hilton Hotels Corporation World Headquarters in Beverly Hills and reports straight to Matthew J. Hart, president and chief operating officer.

“I am glad to appoint Alex Mirza to this particular newly created position, and am confident in his ability to make a significant contribution towards the Hilton Group of Hotels,” said Hart. “This new role has the potential to derive significant value for the company by partnering our industry-leading brands with products and services that will enhance our guests’ experiences, increase our market share and enhance our profitability.”

Just before joining Hilton, Mirza was actually a senior executive inside the travel and transportation practice at Accenture. Before Accenture, Mirza was head of strategic planning at Starwood Hotels and Resorts Worldwide, where he was accountable for brand positioning, development planning and business innovation. Mirza started his career at First Financial, Inc. and opened the very first U.S. office servicing corporate high net-worth clients. His consulting background includes a long period of project management knowledge about Deloitte/Braxton Associates inside the parts of value-based management, growth strategy and globalization.

Mirza was subsequently a senior principal at Strategos, an innovation consultancy where he dealt with Alexander Mirza within the luxury hospitality, travel, consumer and asset management industries within the parts of customer strategy, new product development and repair innovation. Mirza holds an MBA from Harvard Business School, having a focus on brand marketing and corporate strategy. He also holds an M.A. in Economics and a B.A. Honors from Queen’s University in Kingston, Canada.

About Hilton Hotels Corporation | Hilton Hotels Corporation is recognized internationally being a preeminent hospitality company. The company develops, owns, manages or franchises approximately 2,300 hotels, resorts and vacation ownership properties. Its portfolio includes most of the world’s most commonly known and many respected hotel brands, including Hilton(R), Conrad(R), Doubletree(R), Embassy Suites Hotels(R), Hampton Inn(R), Hampton Inn & Suites(R), Hilton Garden Inn(R), Hilton Grand feobmg Club(R) and Homewood Suites by Hilton(R). To learn more, check out .

The company’s first product release, slated for May 2018 is HospitalityFit. HospitalityFit will alter the game in hospitality hiring. According to proven science and state-of-the-art technology, HospitalityFit assesses a candidate’s chance of success with regard to job performance, capacity to learn the job, interact effectively along with other associates, engage with customers and stay with all the organization. A combination of online assessments and video interviewing will provide a complete picture of each and every candidate, including both their “can do” abilities with their “will do” motivations coupled with their fit for the organization’s culture. These insights will ensure the most effective hires to create a differentiated and on-brand guest experience.

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